Since the year 2016, the brand custom watch manufacturer sells its models exclusively via the online channel and directly to the end customer. Swiss watches looks forward to the future with online trading.
McKinsey Company already published 2015 a report on luxury goods about online trading. The growing can be found in the online sales growth from year 2013 to 2014 with over 50% to 14 billion euro, and the tendency to continue growing. Already in the year 2015, 75% of all luxury purchases were digitally influenced. According to McKinsey, this will cover up to 2025 the entire mass.
The young consumers is very open to the online trade, and are accustomed to the service from an internet offer. Now some brand official site sells luxury watches safely, quickly and reliably. At first, the retailer of wholesale watches started his online shop, which contributed in the form of a free addition to the purchase of any high quality watches.
And you will see more brand watches retailer to sell luxury watches both via the online channel and in the stationary business.